Buying a Mattress in 2025 Is a Scam (And Nobody Talks About It)

I tried buying a mattress last week.
Big mistake.

Google “best mattress India” and here’s what you get:

• 200 blogs with the same 10 brands in a different order
  

• “Hyper-cooling smart gel technology”
  

• “Zero gravity orthopedic cloud foam”
  

• Prices that make you question your entire existence
  

At some point, I wasn’t shopping anymore.
I was being gaslit by the mattress industry.

Everyone’s Selling Sleep, Nobody’s Selling Truth

Here’s what no one tells you:
90% of these mattresses come out of the same 3 factories.
Same foam, same spring units, same everything.

The only thing that changes?

• The “proprietary tech” name, like the one that senses your shape
  

• The influencer holding it
  

• The price tag
  

You’re not paying for better sleep.
You’re paying for the ₹5 crore celebrity ad campaign and the influencer’s Maldives vacation.

Too Many Choices = No Sleep Anyway

Every brand claims to have “the one mattress made for everyone.”
Until you scroll down and find 17 different models:

• For back sleepers

• For side sleepers
  

• For “mixed” sleepers (??)
  

• For people who identify as “cooling enthusiasts” apparently
  

This is how they get you.
Paralysis by analysis.
You end up picking something random and praying it works.

Orthopedic Mattress? Cooling Gel? Zero Gravity Foam?

Translation: marketing poetry.

• Orthopedic = “We made it harder and added a guy in a lab coat for a fake medical vibe on it.”
  

• Cooling gel = “We added blue stuff and hoped you wouldn’t ask questions.”
  

• Zero gravity foam = “We really, really want you to pay ₹15,000 extra.”
  

Enter Dozo: The Mattress That’s Bored of Mattress Marketing

Dozo looked at the circus and said:
“Okay, what if we… don’t?”

• One perfected mattress. No 12 confusing models for you to choose from.
  

• No fake science from a popular European company. Foam engineered for actual spine alignment.
  

• No celebrity ads. Your sleep isn’t funding Shah Rukh Khan’s next villa.
  

• Price = honest. Same quality as the ₹50k "company" guys, minus the markup.
  

Dozo’s vibe:

“Here. Sleep. Stop overthinking.”

The Big Mattress Secret Nobody Talks About

Most “mattress review” blogs? Paid.
Affiliate commissions = 20% per mattress sold.

So when you see those “Top 10 Best Mattresses of 2025” lists on famous news sites?
The ranking ≠ quality.
The ranking = who paid the most.

That’s why Dozo doesn’t play that game.
No fake reviews. No fake awards.

Just one job done well.

If You’re Shopping Right Now, Do This Instead

1. Decide on firmness → Plush, medium, or firm. Ignore the rest.
   

2. Check foam density → Below 32 Density = sag city in 2 years.
   

3. Don’t fall for “smart tech.” Cooling foams ≠ built-in ACs.
   

4. Ignore most blogs. Yes, even this one. Trust your back, not the buzzwords.
   
   

Leaving You With a Final Thought

The mattress industry wants you confused, overwhelmed, and broke.
Dozo wants you asleep.

That’s it. That’s the blog.

Try Dozo → (…or don’t. But at least now you know the scam.)